JOSKAA’s Mission

“To Create an Oasis That Inspires and Empowers Women”


Beauty is eternal. It is captured in the way you feel and in the way you look. It is timeless. Every generation needs to feel beautiful. Some things don’t change. Some things should not change.
Helping women feel beautiful has been our mission since we first opened our doors in 2008. The fashions have changed but the JOSKAA dream has not.
Women come to JOSKAA to find that perfect look that makes them feel beautiful and we have been there for them for all of life’s important moments - your first kiss at the dance, graduation, the big interview and the wedding party. Lives have been changed, and the memories will live forever.
JOSKAA continues to bring that Oasis experience to you in over 10 stores and through our online shop.
Some things should never change